Cord

 Cord was created to establish a link between the past and the present. Co-founded by Pranav Guglani and Neha Singh, the brand took root in 2015 with the ideology of depicting stories with skilled Indian artisans, as well as the beauty of authenticity, and the charm of nostalgia. The need to focus on quality rather than quantity led the creative process to be defined by durability, comfort and functionality with details inspired by vintage fashion. By focusing on the country’s abundant textiles and skilled artisanal techniques such as smocking and hand embroidery, block printing, hand sewing, and embracing these graceful craft processes; Cord not only gives the product a unique character, but also a touch of sentimental value, helping to preserve and enhance the country’s artisanal community.